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8. Impairment continued c Impact of a reasonably possible change in key assumptions Regional CGU Impairment At 30 June 2015 an impairment loss of 84.9 million 2014 375.7 million was recorded against licences 2014 licences and goodwill in the Regional CGU. The estimated recoverable amount of the Regional CGU based on value in use equals its carrying amount. The impairment reflects a decline in the television market during the 2015 year and independent estimates of television industry growth rates over the forecast period have reduced significantly from the prior year. Despite an improved outlook on the Channel Ten audience share and market share the effect of the lower industry growth rates over the forecast period has resulted in the blended radio and television terminal growth rate reducing to 1.4 from 2.5 prior year. Metro CGU Impairment At 30 June 2015 an impairment loss of 276.5 million was recorded against goodwill licences and brands in the Metro CGU. The estimated recoverable amount of the Metro CGU based on value-in-use equals its carrying amount. The impairment reflects lower radio advertising market growth rates over the forecast period and a reduction in the target long-term market share achievable for the network with higher talent costs the prior year value in use model assumed a higher long-term target market share in perpetuity. In addition there has been a reduction of the long-term terminal growth rate of the Metro CGU to 2.5 from 3.0 in prior year reflecting a lower expected long-term growth rate for metro radio revenues. Sensitivity Any variation in the key assumptions used to determine the value-in-use would result in a change of the recoverable amount of the Metro and Regional CGUs. Negative variances may cause impairment in future periods. The following reasonable shifts in key assumptions would have the following approximate impact on recoverable amount for the Metro and Regional CGUs Sensitivity Change in variable in perpetuity Impact of change on Regional CGU carrying value Impact of change on Metro CGU carrying value million million Revenue 1 52.0 40.2 1 52.0 40.2 Expenses 1 38.3 29.5 1 38.3 29.5 Post tax discount rate 0.5 45.9 44.7 0.5 52.1 51.8 Terminal growth rate 0.5 40.1 41.2 0.5 35.3 35.6 51 SOUTHERN CROSS AUSTEREO ANNUAL REPORT 2015