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OUR VALUES SCAs new values represent the expectations of the business guiding day-to-day decisions and behaviours. ANNUAL STAFF ENGAGEMENT SURVEY In 2015 the fourth annual staff survey was undertaken delivering an increase in results year on year. The highlights include 88 say that SCA is a friendly place to work 82 say that people care about each other 80 say they enjoy the people they work with Being treated with a high level of fairness regardless of age race ethnicity gender and sexual orientation has results ranging between 88 and 96. INNOVATION PEOPLE AND CULTURE AT SCA SCA strives to be the best entertainment business in the nation attracting and retaining the right people through continuous improvement in company culture and business critical innovation to maintain our position at the forefront of the Australian media industry. INNOVATION FOR THE FUTURE Southern Cross Austereo SCA is investing in innovative digital solutions proving it understands digital media consumption and data insights. Triple M Classic Rock is the most dominant digital radio channel in Australia and SCAs entire digital radio portfolio offers a diversity of genres for listeners and advertisers alike. Radio App launched in 2015 and became the first Australian only audio aggregator app making listening on mobile easier than ever before. Leading the way in programmatic audio advertising SCA has partnered with Triton Digital delivering Australias first programmatic online and mobile audio advertising exchange a2x . 4 SOUTHERN CROSS AUSTEREO ANNUAL REPORT 2015